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Whether one or all of the above struck a nerve or two, I guarantee you that one of the three solutions presented in this letter ...
Because that’s what Monetize the Media™ is all about! Helping you find the hidden profit centers in what you already know, packaging those intellectual assets in a such a way that the media and your ideal clients cannot resist, and shining a light on your inherent star appeal… to generate a lifetime of wealth and opportunities by leveraging the media! That means claiming and owning your UMP (Unique Media Platform) in myriad print and broadcast venues as well as throughout the Internet. As with any success system, there are fundamental rules for creating a name for yourself. However, as a master media trainer and professional Public Relations practitioner, I also know when to break them. So should we decide to work together, I will first map out a critical foundation for you… so you have the big picture to see for yourself where the pieces (strategies and tactics) best fit. However, I first want you to be absolutely certain of one more thing to make sure you really want move forward:
If so… read on! I’ll show you how to sell your brilliance… without ever feeling like you’re “selling out”. And that includes having a decision process module for knowing when to say “Yes”, when to “Pass”, and when to say “No”. Just like a great chess player, you must know the very best moves to win the media game. Only then, will you be equipped to allow your business to grow in ways you might never have believed were possible. You’ll also be surprised at who you’ll become in the process. That’s the essence of what we will bring to fruition together. Here’s a sampling of feedback on my systemized approach: “Dawn Holman is one of a handful of media coaches that I recommend unreservedly. Add her precise business acumen to her deep intuitive knowing and understanding of what it truly means to be human (after interviewing over 5,000 extraordinary people around the world for an international award-winning cancer series),and you have a rare find as your guide along the road to success in both business and in life. She’s uncommonly warm and trustworthy. But more than that - she walks her talk!”
“Dawn I just
wanted to say thank you so much for everything you invested in us. I learned
more in those 6 weekly sessions than I ever learned in any marketing,
much less any media class, I've attended! You have a unique ability to
break things down into do-able actions, based on what is really needed
and wanted by the media. I looked forward to each week with you, and actually
miss our time together!
Why
creating that “celebrity edge” and the national You’ve seen all these things happen. You know they’re possible! So why are you settling for minor impact by remaining a virtual unknown? Your business is not a rehearsal. Get into that media ring and “monetize your mind”! Why
a Solid Publicity Plan must be a
To
jump ahead and take a peek at the professions Do you Know the Value of What You Already Know? After listening to thousands of responses to this question, I can guarantee you that you’re unknowingly selling yourself short. Let me show you how to “think again”. When you’re
in the “know” about what the media really want, you will see
your experience and knowledge with difference eyes. From how you sound
and look to how the media respond to your website, I will package you
for super stardom. Whether you’re already:
I will help you design your message and your “signature persona” to establish a lasting presence that ensures repeat exposure and your long-term financial success. No matter what your information product is now, whether it’s in print or digital format, I will take what you have and make it spawn a lifetime supply of marketable messages to launch new and greater information profit centers. So if you’re looking for the edge over your competition, you’ll be surprised to know that the power that comes from mastering the media is one of the most underutilized strategies in business today. Yet it can be started on a shoestring budget! Once your master the process, your only concern will be learning to handle all the recognition and opportunities that come along with it. Isn’t it time your income reflected the real value that your knowledge adds to the clients you serve? 
The 4 Immutable Laws of Monetizing the Media™ Law #1: The Value of “Perceived Competence” is Priceless. Do you feel competent in what you do? Great! Because I know that when you seek an expert, whether they’re selling a product or a service, you take a close look at their competence… so you can feel enough trust to hand them your business. However, competence is much more than the ability to apply what you know, to what you do. I’m going to help you develop your perceived competence… your “celeb status as a knowledge professional” via the media. Because you can be very good at what you do, but if you’re not adept at telling enough people how you can help them, you’re not perceived as competent as you really are. Law
Reinforcement # 1 We’ve all heard that “knowledge is power”. Napoleon Hill, author of the classic Think and Grow Rich refined this by saying: “Knowledge becomes power only when, and if, it is organized into definite plans of action and directed toward a definite end-result.” Translating this into achieving powerful promotion and recognition: You must communicate who you are and what you do, by organizing and leveraging concise audience-centered messages that clearly show that audience their desired end result. In other words, you have a specialized knowledge… that when packaged and organized into a doable system and presented in a certain way, causes your ideal audience to see you as the best solution to their problem. To fully monetize that response, what you stand for must ring so true and be so clearly understood that you capture “first place in your clients’ mind” and it causes them to ACT!
Law #2: A Solid Visibility System is Worth the Earth to Your Bottom Line Have you ever snapped back at your television: “I could have commented on that!” Then smoldered as that “lucky” person’s face continued to appear in every magazine and on every talk show in the nation? How did they do it? By investing in the savviest marketing strategy around — catching the wave of “what’s hot” on the front page! Have you ever thought of what it might be worth to you to turn all that frustration into something constructive… like how you could have positioned yourself as that “go to” expert? Law
Reinforcement # 2 There’s nothing stopping you. If you’ve read this far, you’ve already admitted to yourself that you’re competent enough to make it. So you have every reason to feel good about what you do. After all, someone else’s life is better because you take pride in your work… and it might even be that you do it better than most anyone else. So, give me one good reason why you would continue to hide this fact? Why you would want fewer people to benefit from what you do? Think of the times you really appreciated finding out about someone… either through radio, TV or in the newspaper… who offered the perfect solution for you. So what’s wrong with promoting yourself that way?
Law #3: The Power of Your Media Positioning is Directly Proportional to How You Come Across and What Makes You Get Noticed Figuring out how to position yourself is a lot of work. It’s also expensive, if you don’t have a system in place to make sure that you’re spot on and that you present yourself consistently, audience after audience after audience. In fact, if you’ve
ever farmed out this ever so critical part of your business success to
a typical Public Relations or Publicity firm, you would have paid upwards
of $10,000 a month… with no guarantees. Even smaller PR houses can
cost a sizable fortune! In fact, you can't play this game if you allow yourself to become financially stressed out. So you’ll be relieved to know that there’s a system to being quoted regularly in the media on a national basis (or on a regional or local basis, if that’s the playing ground you choose or that best suits your type of business). However, if you’ve already spent thousands on trying to position yourself or have paid tenfold that thinking someone else could do it for you, then I urge you to explore what else could possibly be in your way before taking another step. You see, I build runways from the ground up… wrapping words around and through you as I train you to fly. However, first I require a real picture of who you are. You’ll be surprised at what inconsequential details you might take for granted or skip entirely that I might spot as the theme for a hot campaign, a killer twist or an irresistible hook. Contrary to accepted thinking, my approach to getting the picture straight is more of a subtraction process, than one of addition. It’s not about piling even more on top of what you’ve already been told you could or could not do. Unfortunately, such explorative foundational processes are often overlooked in the typical media grooming process. Yet, it is the very perception that you have of yourself, and the congruency that you feel with that perception, that oozes out through every pore in your body when you deal with the media. Law
Reinforcement # 3 I can reassure you that you will quickly learn a lot about yourself when you always have to be “on”. That’s what dealing with the media demands. So, you’d better figure out what you’re about, and what your business means to you before you expose yourself. And this I absolutely know for sure: After interviewing over 5,000 people to create my international award-winning cancer series I know the truths that remain… when there’s nothing left to fear, nothing left to hide, nothing left to lose. No matter what station or walk of life, each one of these people echoed a very profound and universal truth — that the greatest single cause of struggle is not making the time to figure out who you really are. Likewise, the ultimate success factor in presenting yourself to the media (and therefore to your paying clients) is to communicate authentically. If you even have an inkling of doubt in the value of examining this first, let me ask you: “If you knew someone was about to sabotage your dream of fame and fortune, one that had every possibility of becoming a reality for you, would you do something about it?” What if the enemy was you?
Law #4: Becoming a Household Name You Can Trust is the Highest Form of Media Leverage. If you’re read this far, you’re no longer wondering why some people are always “in the news”? You want to know how. By following my doable and inexpensive “system” you, too, can enjoy the benefits of become a nationally recognized name. Your biggest adjustment is going to be wrapping your mind around the concept of becoming famous in your niche and eventually “owning” it! After all, if you’re like most of us, you grew up in a world that told you to “conform to the norm”. However, in the real world of “marketing that makes it”, you don’t get rewarded for conforming. The reward is in distinguishing yourself from all comers. Remember being told: “You can’t be all things to all people” Or, maybe it was phrased this way: “Don’t try to please everyone because you’ll end up pleasing no one.” In the world of marketing and playing the media game, these “cliches” could not be truer. Law
Reinforcement # 4 In order to make this a reality: You must create a “uniqueness” about what you do and how you do it, or find a “hole” in the information cycle that no one is filling. Then, you must comfortably step into the shoes of the “go to” expert that media and audiences alike think of first, because no one else has approached the problem or situation in the same way that you do. It’s all a matter of deciding to package and position your expertise into compelling messages that strike in a timely manner to grab media attention. If you show you’re a player and stay in the game, the media will be calling you! This
is The End of “The Laws”!
Ready
to See How Monetizing the Media Mention a PR or a media campaign and immediately some people think of spending every waking hour on the other end of a phone or grueling days on a seemingly endless road show. That’s the picture some have painted because that’s the way they’ve designed it. The truth of the matter is — you can create ongoing national, regional and/or local coverage (geographic reach will depend on your predetermined media mix according to your business growth plan) in as little as two hours a week. You likely spend four times that many hours right now, just taking unnecessary phone calls each week! And if you teach your assistant or staff members how to monetize the media, then all you’ll have to do is make sure you’re prepared for the interview. Because after all the planning and strategy is set in place, this is where the rubber meets the road! Reality
Check On the flip side of the coin, rather than looking at the time investment, think about the amount of extra time that becoming a well-known expert in your filed will afford you? Not only will you save hundreds of thousands of dollars on advertising (which could never convey the credibility and believability that media exposure can give you), but you also eliminate, as your business grows, the activities that are not producing 80% of your income. Why? When you have interested, motivated, pre-qualified business coming to you, you free up at least one day a week that you would have spent on marketing. Add to this the extraordinary opportunities that will come knocking on your door … and you’ll quickly see how making more money via media exposure is not only easier than you imagined, but unleashes you from survival and mediocre tactics that drain valuable time, better spent for working on your business. Furthermore, most knowledge professionals and business owners today overlook the importance of making time to think. Staying in touch with what’s going on around you by becoming a media “regular” adds a perspective to help you more clearly see solutions into the future… And since you have more time to think about your business, you continue to grow in ways you might never have imagined. In short, monetizing the media is really an overlooked business development strategy as well as a valuable bottom line and time enhancer. Still
Wondering Whether All This Let me reassure you, I’ve media trained, packaged and positioned a wide range of experts from quantum physicists to owners of mom and pop dry-cleaning stores, from prolific authors to astute accountants, from technical engineers to visionary metaphysical healers… each one with success, in record time… over and over again. So, if you’re still not certain, may I suggest that you also weigh the cost of NOT promoting your expertise, or of waiting until you think you finally have all your ducks in a row before you begin. Please take a moment and “reverse think” this:
See if you can see the similarities between what you do (or want to do) and the activities of some of the professionals and industry experts listed below. This representative grouping will encourage you to at least put your toe in the water, if you cannot yet envision yourself rising to fame and fortune in your niche or in the public arena at large. Know it is very possible for you to become a recognized expert — with what you already know.
A
Brief Overview of Who Trusts Dawn Professionals: Do you command a specialized field of expertise? Whether you have a doctorate degree and represent a large institute, or you practice as an independent professional or consultant within a specialized field, you undoubtedly have built a body of knowledge or a system that can help your target audience solve a specific problem. For you, the staged execution of a media plan frequently results in:
Note the destinies of doctors, lawyers, dentists, chiropractors, personal fitness trainers, business owners and financial experts who appeared on the right show at the right time. Dr. Phil, do you remember when…? Bricks and Mortar Retail Stores & Service Business: Anyone in retail or other forms of the service industry knows that the gold is in the “repeat business”. The cost of acquiring new customers is at least ten times higher than “doing what it takes” to retain an existing customer. So what is it worth to elevate your image in their eyes, and in the eyes of the friends and associates that they will refer? And how much would it otherwise cost you to attract all the new clients that will naturally come your way because of consistent media exposure? Add a good “community relations” campaign to the mix and you’ll really maximize the effect on your bottom line. Internet Businesses: Well-executed off-line strategies are extremely effective in driving qualified traffic to your site. Getting out from behind your computer screen and allowing your market audience to see the “face behind the website” is a powerful persuader. All of a sudden your Internet business becomes “real” to them. You have made the decision easy for your interested prospects and they will choose you over tens of thousands of similar Internet business owners that may be competing with your on-line offerings. Now that’s adding value to your search engine optimization strategy! Non-Profits, Government Agencies and Associations: In today’s environment, the non-profits and social agencies who thrive are those who adopt sound business principles and best practices. It is very much a matter of marketing and promotion in the world of cause marketing and fundraising. Likewise, associations looking to increase their memberships and credibility among their specialized publics require the same elevation in visibility to keep operations “in the black” with ongoing membership revenues. Authors, Coaches and Consultants: If you’re an author, then media attention is your missing “click” to online book sales as well as to computer re-orders from your network of off-line bookstores. If you’re a coach or consultant, then Monetize the Media™ will increase “qualified” inquiries and open doors to greater business alliances. The bottom line is, greater perceived competence and credibility increases your bottom line by:
ATTENTION
ALL EXPERTS INTERESTED Reality
Check Being a published author gives you a platform — a reason to be quoted in the business press, mainstream media or industry specific publications. It also gives you a perception of authority that greatly facilitates the launching of a seminar series, a training or certification program, a subscription content or coaching service, as well as numerous other combinations and permutations for packaging products and services at ever increasing price points. Whether your book presents you as a “content expert” or someone who has a compelling personal experience that can help others solve similar issues, it proves that you are an authority on that subject. The key to leveraging your book with the media is knowing when and how to tie that content or experience to a particular audience or to “hook” it into the current “public pulse”. Fortunately, more and more published experts are seeing the value of treating their book as a business. Learning the necessary skills to become a proficient professional speaker further enhances this goal as it offers an up-close and personal channel to promote a whole line of products and services at the back of the room. As you take stock of audience questions and feedback, this provides fodder to develop spin-off products while at the same time giving you new “spins” on your original content for the media. In essence, a book properly monetized and promoted is the ultimate calling card to greater opportunity.
So
Now Are You Ready to Needless to say, there are virtually no occupations (legitimate ones anyway) that would not benefit from a consistent and constant stream of media attention to generate “top of mind” awareness and recognition. Playing the media game is no longer just the domain of politicians and superstars. Just as they have PR managers and agents to position them for optimum rewards now you have, at your fingertips, the same opportunity for increased visibility, credibility and profit. It’s the missing link that can take you and your business to that next level! Reality
Check Whether
you just want to stick your toes in
Get the full benefits! Direct from the creator of media monetizing with an on-site, one-on-one evaluation of your hidden information profit and media buzz centers. Noted for being a “quick study”, Dawn sees you through the media’s eyes and packages you to persuade these merchants of influence who, in turn, influence the opinions, decisions and actions of your target audiences. By the end of the day, you will have:
This is available as a one-day or two-day package and includes all related travel expenses. It also includes the “Monetize the Media™” Home Study Program as a constant companion to guide you as you implement your unique media plan, phase by phase, from this highly personalized quick-start to boosting your presence and profits in your industry or niche market. Please contact us so we can discuss your needs and provide an exact investment according to your location. Note: Specialized services for corporate PR needs are also provided. Dawn can conceive and implement a full-service PR and media relations strategy according to your objectives. She has mastered the gambit from training CEOs to handle crisis communication to launching reputation marketing campaigns.
Until now, I have offered my “Monetize the Media™” system exclusively to my select group of clients in my practice. However, every time I’ve been invited to speak to small business and professional groups, I’ve asked to help them achieve the same results in a more affordable format. That’s why I created this two-phase TeleBootcamp series. And here’s why you should consider this attractive alternative: Imagine… Suddenly a producer from your “most wanted” show list calls. How long will it take you to gain your composure and figure out what to say, so they know you’re the right person for the show? Ten seconds? 20 seconds? 30 seconds? Longer… Click! Stop reading and really put yourself in this situation right now… The phone is ringing. The producer of Oprah, Good Morning America, Larry King Live, 20/20, 60 Minutes… (fill in your dream show, magazine or professional journal)… is on the other end of the line. What would you say to make sure you get “booked”? Knowing “your stuff” is one thing. Knowing “how to express it” to the media is another. If you blow your big break, what then? Who will they call next? You’ve seen others catapult to stardom because of the right “lucky break”. You also know that the media are merchants of influence to millions of potential clients. No amount of paid advertising could ever deliver what one great placement would do for your career. Don’t despair. The great news is that you don’t have to miss that once in a lifetime opportunity to catapult you to fame and fortune. You just have to learn to sound like music to the media’s ears… Reality
Check That means coming off polished and professional first time, every time, or you don’t get past go. Even if the call seems informal, be aware that every time you interact with the media you are being evaluated. They have a show to produce and it’s their job to keep the ratings up. Their only concern is getting great guests! That’s why I’ve created this TeleBootcamp. Once you understand what makes the media tick, your “how to” becomes easier. Staged in two five-week modules for maximum comprehension and application, my “Monetize the Media™ TeleBootcamp” will make sure you get all the media attention you want. It’s your insurance policy for never being passed by again… or never experiencing it in the first place. You’ll become a master at presenting your message in succinct phrases that titillate audiences and keep them wanting more, adding just enough sizzle so you get to serve up the steak (i.e. your key messages) to produce the response you want. Ready to claim your power with the media? Level 1 will get you started and systemize the “hidden buzz” in your business, product or service, book or cause. By the time you finish Level 2, you’ll be a real pro who can turn even the most challenging interview into a positive spin for you and your business. Better brace yourself for exponential growth! Level 1: Five Weeks “Systemizing
Your Brilliance for Maximum Mastery begins with preparation. The best expression of this truth comes from a nugget within the infamous George Washington story… If you have eight hours to chop down a cherry tree, then spend seven hours sharpening your axe and one hour cutting it down. Likewise, Level 1 is designed to sharpen your mind so you come away equipped with a solid foundation and clear vision to prepare you to meet the media like a pro. These first five weeks are critical to your understanding of how to make it big time with the media and why you must follow a proven system to attain that level of recognition. You will be immersed in a step-by-step process for positioning your expertise. This phase will encompass the specifics of finding the “hidden buzz” in what you or your product/ service offer. Then converting that into soundbites that sell both the media on you and you to your audience. In fact, this process will enhance many areas of your life because you can use it in any venue, for any topic, to generate the publicity you want for your book, business, product or cause.
Here's what you can expect as a result of the first part of the program:
Congruency and authenticity are the benchmarks by which I teach people to represent themselves to their various publics. This is the fail-proof way to ensure that you earn a reputation backed by the highest integrity. And it is the only way to ensure lasting success with the media. I’ve Read Enough. I want to finally enjoy the full benefits of promoting myself!
Remember: The world needs to hear what you have to say. It’s up to you to make sure you deliver that message at the right time, to the right people, in the right way. How Does this Program Work? This is a five-week program consisting of five 90-minute group-coaching sessions via the telephone. You simply call a designated number that connects everyone on a telephone bridge line. The class is limited to 15 people to ensure maximum personal attention and benefit. The TeleBootcamp format saves you the usual travel and hotel expenses associated with re-arranging your schedule to attend a workshop. All you do is dial in by phone and exceptional professional development is placed at your fingertips… from the comfort and privacy of wherever you choose to participate or from wherever you happen to be in the world. The week-by-week staging of new material also affords you the necessary time to absorb the content and to actually apply it before going forward with the next step. In addition, I provide unlimited email support between classes should you have questions, comments, or challenges. You'll also get to interact with other participants as part of a “buddy system” for practice sessions. This reinforces your weekly class assignments and what you learn in each session. It also allows you to glean as much feedback as possible to make sure you present and promote yourself in the best possible light. When does the next Program Begin? Level 1: Systemizing Your Brilliance for Maximum Impact with the Merchants of Influence begins on:
The remaining four sessions are November 3, 10, 17 and December 1 at the same time on Wednesdays. Each session runs
ninety minutes. (If you are unable to attend at this time, please email
and we will add you to a waiting list as an alternate class may be possible,
given the demand. You will be contacted as soon as another start date
and time for this class has been selected.)
... is a prerequisite for ...
Level 2 will continue on Wednesdays at the same time as Level 1 and begins on:
The remaining Level 2 sessions follow on January 19 & 26 and February 2 & 9, 2005. All sessions will be recorded. The audio files will then be posted online in case you cannot attend a session or you need to refer back to a session. By participating in the classes, you agree and understand that all or part of these recordings may be used for promotional purposes (another way to spread the good word about you and your work) or as parts of other training materials. Should there be any portion of an open class discussion that you wish excluded from consideration for future use, this will be honored, upon request. Program Fee: If you were to hire me for 8 hours of individual media coaching you would have to invest $2,800! But, I’m not going to charge you for 8 hours… I want this to be affordable so I can help you get off the ground. The fee for each 5-week series is $297 payable in full before the first class of each level. Advance payment is required to guarantee your spot as one of the 15 participants. As both Levels fill up quickly, most people choose to sign up for Levels 1 and 2 at the same time to ensure uninterrupted continuity into Level 2. This is a great way
to save on professional training from a PR pro who has coached hundreds
of high profile names. My methodologies are constantly tweaked to keep
you on the leading edge of what works best. I both serve my select clientele
and apply my system to generate international recognition and acclaim
for my own award-winning publishing ventures.
P.S. You must use a land line phone to participate. No cell phones are permitted on the tele-bootcamp as cell phones create static and interference on the bridge line. Likewise, if you must use a portable land line phone, please use it in close proximity to its base station. P.P.S. Get Dawn’s FREE monthly marketing & publicity "Media-Zine" for tips, techniques and ideas to keep you riding the wave as a recognized authority in your field or market niche. (A $197/year value!) CLICK HERE To Subscribe To Dawn's "Media-Zine" As soon as you register you'll receive a “media profiler” so I have a solid foundation for developing your unique media platform. You will also receive “The Five Biggest Media Blunders and How to Avoid Them” (worth $19.95). Although designed as a Level 1 class, “Systemizing Your Brilliance to Maximize Your Impact with the Merchants of Influence” will benefit all levels of experience and take you to your next level. My Guarantee to You Because these classes are all about presenting your best to the world, I want each Level to be a great learning experience for you. If you have participated fully to incorporate this system into your success plan and do not get the results you want, I'll promptly refund all your money. No hard feelings. No questions asked. Level 2: Five Weeks “Monetizing
the Media to Influence This segment will prepare you to actually enter the ring and master the media. By the time you emerge from Level 2, you will have developed unshakable self-confidence in both interacting with and monetizing the media’s power of influence on audiences within your industry, niche market(s), or the marketplace at large. I bring 20 plus years of experience and a solid track record in PR, media and marketing to show you how to monetize the media to grow your national presence and to build your information empire. Level 2 will reveal insider secrets and show you, step-by-step, how to:
If you think you’re already good enough to handle the big name shows because you can talk up a storm, better think again. I’ve witnessed others who thought they knew all they needed to know, fall flat on their face when the “big break” to showcase their expertise or product came along. That’s why, even as a master who has already earned her stripes, I continue to learn. The world of media is an ever-changing and fast-paced environment and its players are constantly moving within that milieu. So unless you’ve already captured all the positive exposure you can handle, chances are I can further help you solidify your presence and up the ante on the profits you reap from it.
Whatever improvements are not made today, can hurt you permanently tomorrow… if your competition scores first… if you don’t handle an interview well… or worse, if an interview turns sour enough to place you on the media’s private black list (and if that interview gone bad appeared in print, it will be permanently archived). The media is one place where what and how you say it or don’t say it can definitely hurt you. So make sure you stay on top of how to represent your business and your good name in its best possible light. Reality
Check The good news is… Monetize the Media™ prepares you to handle every situation with the confidence and skill of a pro. By the time you complete Levels 1 & 2, you will have an unshakable command of your message. You will know how to be heard above the crowd as you systematically deploy the right words, at the right time, with the right audience. Act Today: There are only two Level 1 & 2 TeleBootcamp cycles available each year. That means only 60 people will reap the rewards of learning how to Monetize the Media™. You’ll either be one of them or you’ll watch someone else shine in your place.
NOTE: Should you be a media beginner and feeling like a fish out of water as to how this can all work for you, I invite you to email me so we can set up a free consultation. I have coached and wrapped words around many bodies of knowledge to create media personalities that audiences love. Lastly, should you wish to experience the success of my select circle of private clients, you will be sure to appear on the most respected shows and in the top publications nationwide as well as internationally, if your infopreneurial vision and the relevance of your message is global. As I am a prolific author in my own right who also self-promotes her expertise, I have specific criteria and qualities I look for in a potential new client. Do not apply, unless you think BIG! Whatever your situation or needs, your first step to greater success is following my proven system for monetizing the media. Be prepared to brace yourself, however, because this will propel you to the next level, whatever your level of experience. Monetizing
the Media™ is an everytime objective,
The workshop also includes the Monetize the Media™ Home Study Program — 12-CD Monetizing Program and 12-Month Success Planner, broken down into step-by-step daily, monthly and quarterly activities and objectives to reach your one-year goal. Plus, the 177-page Leveraging Fame into Fortune guidebook to further enhance achieving your special celebrity edge and the building of your knowledge-based empire. The Home Study Program has been described as taking PR over the top and driving reputation marketing to the next level. My clients guard it as their “secret weapon”… as I’ve decided to make it available only as part of my Monetize the Media™ Workshops or the Monetization Maverick Program. It may also be ordered, upon request, after successfully completing Levels 1 & 2 of the Monetize the Media™ TeleBootcamp.
Reminder: A fourth location is held open each year for business or corporate groups who are interested in Monetizing the Media™. Please contact us to make sure your city of greatest convenience gets booked on our yearly calendar. Note: There are only four workshops held per calendar year, with attendance limited to twelve people per public or in-house workshop. Investment for the Monetize the Media™ Workshop: $2,997 (Find out from your accountant how to monetize this workshop as a tax deduction.) Attention: Conference Organizers & Associations Monetize the Media™ is available as a KEYNOTE. ALL KEYNOTES ARE PERSONALIZED TO YOUR AUDIENCE. Please reserve discussion time so I can best mold the content to exactly fit audience/membership objectives. Upon request, keynotes can also focus on specific aspects of greatest interest within the Public and Media relations arena. Please email me to set up a discussion time. Also see the Speaking section of this site. Together we can make this your best event ever! Below
is a taste of how I can make you look good…
My Commitment to Your Success
Furthermore, as an entrepreneur, award-winning publisher, and author in my own right… I know all too well exactly what it takes for the knowledge professional or infopreneur to make it in a big way. Therefore I come to you from both sides of the picture, yours and that of the PR/media practitioner. Even from the media side itself as my earlier history includes hosting my own radio show and gosh, way back in my university days (PR/Journalism/Mass Communications Honors degrees) I was a regular “fill-in” for special television segments. I trust you can feel and see all that is behind my complete commitment to helping you do “whatever it takes” to make it big. The magic will set in when you finally realize that this feels so natural you could have been doing it all along. So rather than kick yourself in the butt one more time… the next time you notice someone else in your field leveraging fame into fortune, I sincerely urge you to take that first step upon the path of “No Looking Back”. My vast experience from both the world of corporate giants and that of small business can only serve to expand your desired marketing and PR goals to ensure an extreme boost to your bottom line. The icing on your cake is my extraordinary ability as a wordsmith. You can call it into play as I media train you, fine hone your killer messages, spin “hooks” for the media or create your product names, book and seminar titles. You can even monetize this added bonus to rename your business to better fit your new vision as you claim your position as the expert in your niche market or industry. You have full access to my rare blend of talents and skills when you sign up. Remember that private bonus time and emails! My objective is to package you and your business to give you your best shot at fame… and then you may want to continue working with me to help you translate that into your future fortune as you build your knowledge-based empire. Freedom can be found in three words: Monetize the Media™! It will be my privilege to help you become your greatest self-expression. It will be my greater privilege to watch who you become along the way, as your business takes off in ways beyond your wildest expectations. To Your Greatness
in All Ways, Still have questions?
Email us at If you wish to speak to Dawn leave your phone number and preferred time to reach you so we can set up a telephone meeting. P.S. Just Think: If you invest in yourself today, by this time next year your expertise and business will be positioned in an entirely new playing field… and paying off in ways that place you leagues above where you are now. COPYRIGHT NOTICE: All content is © Dawn M. Holman 2003-2004 The content of this site was created for your personal reference only. Anyone wishing to select portions of this site for publication elsewhere must extract content “in context as is” and fully acknowledge the source. Please email me for permission along with your intended use and publication date. Anyone teaching from my materials will first require a licensing arrangement. Please email me for discussion and consideration. Contact Dawn. Privacy Policy: We will not distribute your email address to anyone. Ever!
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Copyright 2004 by Dawn Holman. All Rights Reserved. |
You know you’re really good at what you do, but haven’t
yet mastered that “getting out there to promote yourself”
thing yet 
You can charge more for your services, if you’re a consultant ...
How many clients are not finding out about you now? Multiply that projected
guesstimate by the average lifetime value of your current clientele and
divide by your actual number of clients.
Increasing your professional fees
Option #1:
Monetization Maverick Program
Option #
2: Monetize the Media™ TeleBootcamp
Option #
3: Monetize the Media™ Workshop
I
know what it takes to create a “personality” to sell a concept,
product or service through the roof. I also know what it takes to create
a solid reputation to back up that kind of fame to ensure lasting success
and continued growth. 
